Have you ever tried to explain the importance of your research to a non-specialist? It’s not an easy task. But next to the research itself, it’s one of the most important skills you can learn as a scientist.
In serving as a science communicator for the past decade or so, I’ve made a fun observation about my interviews with highly specialized researchers. Often, some of the best quotes about their findings happen when the interview is over—after we’ve finished the “shop talk” and start chatting about life and shared interests.
Inevitably, after the formal part of the interview, researchers re-initiate talking about their work but in relation to a fun anecdote or something surprising about their research. They begin storytelling, and that’s when the meaningful communication happens. It’s in those moments that their work becomes captivating, relatable—and clearly impactful.
During a recent workshop on how to communicate with the media as a fellow, the NICHD Office of Communications shared tips about explaining your science to the media. Many of their tips align with storytelling: use simple words and active voice, relate concepts to familiar ideas, and have a few key ideas to get across. Check out Dr. Hyo Won Ahn’s recap for more guidance on talking about your work and what to do if a reporter contacts you!
But you don’t need to wait until your work makes the news to talk about your research with others. You have many opportunities to share your ideas and findings with a broad audience without leaving the NIH campus. We’ve listed several programs that are exclusive to NIH fellows here. Do take advantage!
Your Editor in Chief,
Shana R. Spindler, PhD
This newsletter is for NICHD fellows and by NICHD fellows. We want to hear from you! Please send your questions, comments, and ideas to our editor at shana.spindler@nih.gov.